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Our Aura

We are Aura, makers of the Aura Wrap and Crown - the perfect after-bath, post-shower, lounge-all-day wear.

In the golden hour of warm summer mornings.

Immersed in the daily skin care routine. Starting each and every day with the right energy. AURA, the Lux beauty partner was born.   

The endless readjusting of a big, heavy, wet towel wrapped around the midsection, just seemed so unnecessary and unrefined.

Why does having a towel wrapped around you have feel like it could slip off at any moment, and why can’t you lounge around in a towel?

Couple Madi & Sam workshopped the idea, something cute, elegant and luxurious, yet practical and light weight. The concept of the AURA began. Workshopping the idea with friends and family, friends of friends, and people of all shapes and sizes. There was an overwhelming support for such a product.

AURA is the partner of every woman’s morning routine, a home essential, a holiday must, a loungewear necessity.

The AURA Wrap was created for lux practicality, to wrap you with the right energy and allow your Aura to glow bright every single day. Having designed, prototyped, sampled, sampled again (and again!), we finally got it right and brought our vision to life. We hope you love your AURA Wrap and Crown as much as we do!

We believe in environmental sustainability and social responsibility. AURA uses no plastic in its packaging and donates 1% of its profits to charities protecting our environment and human rights. Keep an eye on our socials to see who we’re supporting each month.


Where our 1% has been going in 2022:
January - Plastic Oceans Australasia
February - GIVIT (QLD & NSW Flood Relief)

I love my Aura Wrap and Crown - I wear it everyday. I even bought a few bundles to give to my girlfriends as birthday gifts.

Josie G. Verified Purchase

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